We stand with Ukraine Help with our support
Book your stay

We interviewed brand ambassador and Franchise Owner of South Pembrokeshire, Mark Pennino, to find out more about life as a Pass the Keys Franchisee!

Hi Mark, what is the most exciting part about being a Pass the Keys franchisee?

Hi everyone! Short Letting, in my opinion, is the most exciting emerging economy in the property sector and being a part of Pass The Keys gives you a real edge over the competition in order to fully maximise the opportunity this presents. 

Every day is different, you meet such a variety of people; clients from all walks of life to contractors and other business owners. It really is a fast based business that has fantastic growth potential.

How have you grown professionally as a Pass the Keys franchisee? 

There is full training and support throughout your journey to becoming a Franchise Partner. What I love, however, is that there is still plenty of room for you as an individual to show your entrepreneurial spirit. I enjoy the fact I wear many hats on a daily basis.

I will work on marketing strategies, sales processes, operations, managing relationships with contractors and all the financial responsibilities of being a business owner each day. This all comes with great support and guidance from Pass the Keys with their vast experience but also allows me to make decisions about my business that are right for us. This has given me the opportunity to develop myself in new areas. 

Would you recommend a Pass the Keys franchise?

I would recommend Pass the the Keys. I am sure many people ask themselves the question “Should I just do this on my own? Why should I partner with a property management business like Pass the Keys?” I know I did. 

The answer from me is that in order to scale your business and prevent making numerous mistakes, you will require the infrastructure, systems, processes, and proven track record that an experienced operator like Pass the Keys can give you. You are buying into a national brand that has coverage right across the UK. 

This partnership allows me to offer my clients the comfort and reassurance that we are part of a national organisation with vast experience and many hundreds of properties with the added benefit of me being a local business owner. I have found that this combination of national and local, as an on the ground, hands-on business owner really resonates well with clients and has been a key part of our success so far.

What makes a Pass the Keys franchise stand out from the crowd?

A key differentiator is the technology we use here at Pass the Keys. 

Short letting is a complex business in many ways. Managing a large number of properties across multiple platforms with hundreds of guests, numerous clients and contractors is not easy. It requires a level of systems and technological investment that many of our competitors can’t compete with and this gives us a strong competitive advantage.

The Client Portal we offer gives our customers instant access to everything they need to be fully informed and reassured that their property is being looked after to the highest standards whilst their ROI is reaching its potential.

To successfully scale my business to the size I wish to grow over the next five years this level of tech with a very high percentage of automation is essential. It allows me to manage a large portfolio of properties while controlling our costs. 

I also believe we have a great brand with great values. We have the highest TrustPilot reviews of any short-let property management company in the UK, are the UK’s largest short let management company by size and are increasingly recognised as a national brand. This is a huge benefit to anyone starting out in the short letting industry.

Describe PTK in one word!


If you have a passion for the short-letting industry and are looking to become your own boss, then why not consider becoming a Pass the Keys Franchise Partner? Operating and managing properties across their local area, our Franchise Partners are supported by the reputation and technology of a national brand, to grow a successful, cutting-edge local business.

To request more information, please visit us at https://franchise.passthekeys.co.uk/request-info/ or give us a call on 020 8050 2818 today.