Pass the Keys ® is one of the leading Airbnb short-let management companies across the UK focused on offering a great hassle-free experience for both hosts and guests. Now, the UK’s largest property management company are proud to announce that they have teamed up with local business owners and entrepreneurs Ricky and Rohini Syal to expand across the East Midlands, opening a franchise in the heart of Nottingham.

We interviewed both owners of Pass the Keys ® Nottingham, Ricky and Rohini to find out why they are excited to grow a short-let business in the East Midlands and what attracted them to partner with Pass the Keys and become Franchise Owners!.

Ricky Syal is born and bred in Nottingham and knows the city inside out and Rohini Syal, although originally from Newcastle, has lived in Nottingham for the past twenty years. Combined, Ricky and Rohini have over 30 years of strong sales and marketing experience in the Telecommunications and Marketing Media industry.

In the last decade, the couple has successfully started their own portfolio of properties in Nottingham within the letting market. We believe that they both have a wealth of experience which they can offer Pass the Keys clients in the beautiful city of Nottingham, and we can’t wait to work with them!

Ricky and Rohini are passionate to grow the business in their home town which has great potential for business and leisure, as well as travel and tourism. There are a number of key UK businesses centrally located within the hub of Nottingham which attracts many visitors. What’s more, the short let Airbnb industry has fundamentally changed the way people choose to “stay-cate” across the UK, with the opportunity to grow Airbnb management services in an area world-renowned for the legend of Robin Hood.

The couple chose to work with Pass the Keys in particular because of the business’s innovative technology and strong infrastructure, as well as the people who are driving the company forward. The staff working with Pass the Keys see it as a great opportunity as it is already an established nationwide company that will further enhance their career and expertise.

Why is Nottingham ideally suited to short letting on platforms like Airbnb?

Nottingham is one of East Midland’s busiest hubs offering key business, travel and tourist attractions and is also a hotspot for family and friends visiting University residents. The city itself has over 37m visitors each year, the highest number across the region.

Nottingham is a vibrant city offering both history and culture with its very own castle and caves, fine dining restaurants, and attractive nightlife. Nottinghamshire also offers ‘staycations’ across Sherwood Pines Forest Park giving visitors the true Robin Hood experience.

Here are just a few of Nottingham’s all-year-round festivals and top attractions which will help short-let properties generate bookings:

  • Old Market Square
  • The Lace Market – the heart of Britain’s lace industry
  • Nottingham Castle has now reopened after a £30M redevelopment
  • National Justice Museum
  • The City of Caves
  • Highfields Park
  • Green’s Mill and Science Centre
  • D. H. Lawrence Birthplace Museum
  • The Great Central Railway
  • Robin Hood Way and Sherwood Forest
  • Newstead Abbey
  • Wollaton Hall

Why does Nottingham need a short-let management company like Pass the Keys?

It is common knowledge that the rental income from Airbnb and short letting is far much higher than a standard single let, HMO and BTL. However, what puts most business owners off, is how time-consuming and cumbersome it can become having to communicate with their guests 24/7 and manage their Airbnb property, often on the side of their everyday jobs.

Most short let landlords and property owners within Nottingham are lacking the time to manage their properties on Airbnb. Pass the Keys has the sophisticated technology and expertise for landlords and property owners to use this short-let management service. The team in Nottingham are here to help landlords, investors and property owners make the best out of their property whilst taking all the hassle away.

If you have a property such as an apartment or house located in Nottingham, now is the perfect opportunity for Airbnb and short letting, especially given the current rise in demand in Nottingham.

Although different seasons will have an impact on your earnings, Nottingham is a very good area to short let in or set up an Airbnb in, due to it being such a diverse and vibrant city.

Pass the Keys Nottingham can help you to set up and make sure that you have everything in place to start your short let stays, and most importantly, maximise your revenues with minimal to no input from yourself!


If you have a passion for the short-letting industry and are looking to become your own boss, then why not consider becoming a Pass the Keys Franchise Partner? Operating and managing properties across their local area, our Franchise Partners are supported by the reputation and technology of a national brand, to grow a successful, cutting-edge local business.

To request more information, please visit us at https://franchise.passthekeys.co.uk/request-info/ or give us a call on 020 8050 2818 today.